Gustavo Herbetta | Palestrante

Professional with 25 years of experience working primarily in the advertising and marketing industry with passages through large multinational agencies in Brazil and the USA, such as Publicis Group, Mccann Worldgroup and DM9/DDB leading campaigns for brands such as Nestlé, Coca-Cola, Sony, Ambev and Walmart. He has been working exclusively in sports marketing for 10 years, first as CMO of Corinthians between 2015 and 2017, then Commercial Director at FPF in 2019 and carried out projects for CBF such as the advertising campaign for the 2018 World Cup and CBF Brazil Football Expo. He took over as CMO of Brazil Olympic Committee in 2022.

Maah Lopez | Moderadora

Maah Lopez has always liked games since childhood, enjoying it in lan houses and arcades and started her journey on the internet in 2019 as a streamer. Influenced by the broadcasts she started to follow, Maah decided to do her own lives. Shortly after, she emerged as one of the great promises in the electronic sports scene in 2020, when she was called by the LBFF where she stayed until December 2021. Maah was the first black and LBGT woman to be caster of an official electronic sports championship and she takes it very seriously, “Be the change you want in the world” is the phrase you carry with you knowing the weight of representation you take to the world of esports.

Wendell Lira | Palestrante

Former Brazilian soccer player, striker who played for several clubs in Brazil and Europe. Winner of the Puskás Award for the most beautiful goal in 2015-16 at the age of 27 alongside Messi and Florenzi. Currently, businessman, player and FIFA streamer for Fluxo e-Sports.

Marcelo Marino | Palestrante

Executive with 18 years of market experience, manages Vivo's sponsorship strategy and department budget, ensuring efficient resource use tied to ESG values. Leads sports sponsorship, participating in four World Cups, three Olympics, five Copa America tournaments, FIFA qualifiers, and more. Handles client relations, state/federal projects, eSports, and contract negotiations with brand ambassadors.