Summit Influencers Economy By Play9
The Influencers Economy
Companies in the influencer marketing sector broke revenue records, with a 71% increase in brand budgets. Digital influencers generate greater recall than traditional ads. More than 80% of companies agree that working with influencers brings better results than any other type of digital communication.
Why are we in the era of influencer marketing? What’s the difference between influencer marketing and the Creators Economy? What is the relationship of influence with soft power? Who are the people driving this new economy? Rio2c and Play9 come together to propose an in-depth discussion on this topic.