In this panel, Felipe Cohen, CMO of Magazine Luiza, and Tatiana Ponce, CMO of Natura, discuss brand building and partnerships with the world of culture and entertainment.
In just one decade, esports have evolved from a niche into a global phenomenon that connects competition, entertainment, culture, and business. In this panel, we revisit the key movements that shaped this journey: the consolidation of competitive gaming, the growth of leagues and prize pools, the rise of organizations, the transformative role of streaming platforms, the impact of creators in building communities, and technological evolution. We also explore expansion into new fronts — from the rise of mobile gaming to the definitive entry of brands, music, audiovisual, sports, and governments into the ecosystem — as well as the advancement of social agendas such as inclusion and diversity.
Exclusive for selected projects.
Creators who have transformed their digital presence into platform-independent intellectual properties—whether through books, series, TV, or original formats. This panel also features the perspective of the other side: Prime Video, one of the world's largest streaming platforms, which increasingly looks to digital creators as a source of content and talent. The creator's next stage is not just growing in the feed, but building universes. And the big screens are watching. In this panel, three protagonists of this transformation gather to debate how posts, videos, and digital narratives can evolve into brands, franchises, and long-term assets. From independent creation to major streaming platforms, the conversation explores the challenges, strategic decisions, and models that are redesigning the creator's role in the entertainment and media industry.
Olivia Merquior, content director of the Summit Fashion System, welcomes the audience and presents the fundamentals of the event's curation, leading an analysis of the global fashion ecosystem and the ongoing transformations, focusing on the perspectives and opportunities that should shape the future of the sector.
In recent years, fashion hubs have expanded beyond traditional centers. Initiatives in Asia, the Arab world, Latin America, and new European capitals are reshaping creative flows and business dynamics. In this panel, leaders at the forefront of these platforms discuss the strategic role of fashion in international diplomacy and the construction of cultural narratives, analyzing how these emerging territories are reconfiguring the global map of the sector.
This panel will address what is behind this new wave of M&A in esports. Over the past 10 years, esports organizations have evolved and become more professional, with increasingly complex structures — combining performance, content, community, and business. Now, the market is entering a new phase: consolidation, investment, and scale. Recent moves such as the creation of EZOR, through the acquisition of MIBR by Spun, and the merger between Fluxo and W7M signal the emergence of a new model — closer to holdings, with structured governance, multiple brands, and new forms of monetization. At the same time, publishers and leagues are also reviewing and adjusting their roles, reshaping the dynamics of the competitive ecosystem. What will be the winning models in the coming years?
This panel explores how different types of content have the potential to go viral, while acknowledging there is no magic formula. We examine how the same content performs radically differently across distinct markets, analyzing the role of local authenticity versus global formulas, and how the arrival of AI tools can contribute to content optimization. What makes content cross languages, cultures, and algorithms? In a landscape where any video can reach millions within hours, understanding the mechanics of virality is no longer just an advantage—it has become a strategic necessity. Today, creators and professionals who master the art of engaging global audiences debate the patterns, the stakes, and the behind-the-scenes of content that breaks borders, and what separates random chance from consistency.
What does it take to reinvent yourself at the peak of your career? Renato Camargo, CMO of Bradesco, shares a candid and personal look at his recent transition from the retail sector to one of Brazil's largest banks. In this session, he breaks down the provocations and opportunities that come with a C-Level pivot, offering a roadmap for leaders who aren't afraid to embrace the new.
Suzana Pamplona and Felipe Nunes present a study conducted by Globo in partnership with Quaest. A portrait of the country’s relationship with its own culture.
The construction of spaces in fashion transcends materiality and projects itself into the imagination. From the catwalk to the stage, passing through retail, this engineering creates experiences that mobilize desire and broaden perceptions. In this panel, Airon Martin and Nidia Aranha talk with Paula Merlo about strategies for creating immersive universes that challenge functional logic and transform materials into dreamlike memories.
A conversation showcasing how small creators are increasingly gaining ground with major brands. A masterclass on how the ability to influence is evolving every day, redefining the importance of follower counts and large audiences. The size of an audience has never defined so much—and at the same time, so little. While brands of all sizes rediscover the value of proximity and authenticity, creators with smaller, highly engaged communities are occupying a strategic space that goes far beyond visibility: they are shaping consumer decisions, building brand narratives, and reinventing the meaning of influence. In this panel, the debate centers on UGC (User Generated Content) as a business tool and the growing role of niche creators in the communication and marketing value chain.
A surprising panel that makes us rethink the role of the runway in other worlds and times. If the runway is the sacred place of fashion, it is also sacred in Carnival and in moments of transition. In this conversation, Malu Barreto talks with Jacob Paa Joe and guests about what we wear on different catwalks and how each one carries with it a ritual, showing that all these moments are part of human experiences that seek to achieve something greater. It's fashion, Carnival, and gurufim!
This panel will discuss why community and fandom are such valuable assets Over the past 10 years, the way of communicating and building community in gaming has changed radically. What used to be an audience has become a sense of belonging. What was content has turned into connection. Gaules' journey symbolizes this shift: from professional player to streamer, from creator to leader of one of the most engaged communities in the world. Around him, new business models, strategic partnerships — such as Omelete’s entry — and expansions emerge, ranging from streaming to esports and entertainment, including the Kings League. At the same time, the Omelete group has evolved from a content producer into a culture platform that, in addition to Gaules, continues to grow consistently in the country with initiatives such as CCXP, BIG Festival, and Gamescom Latam. How does this success story prepare for the next 10 years?
Leading one of Brazil's premier content hubs, the CEO dives into entrepreneurship and the evolving landscape of the media industry. Based on Podpah’s journey and its latest strategic investments, he points toward the key trends and paths for the future of this market.
Exclusive for selected projects.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
There has never been a time when so much is learned in such diverse ways. From structured classes to one-minute videos, and from documentary series to informal tutorials, education has found fertile and ever-evolving ground on digital platforms. But what makes knowledge truly resonate? And how are creators and platforms shaping and responding to this new demand? In this panel, leaders in digital education and infotainment debate formats, consumption behavior, and the role of platforms in building a new learning culture. These are voices from the front lines gathering to discuss the present and future of knowledge on social networks.
The genre that gets everyone talking and mobilizes Brazilians. Moderated by Pedro Bial.
In a landscape dominated by the convenience of digital shopping and instant delivery, stores are no longer just points of sale, but are transformed into true brand temples. From aroma to high-tech data applied to customer service, each element contributes to building hyper-customized identities within the physical environment. This panel, moderated by architect and presenter Stephanie Ribeiro, discusses the new role of hybrid spaces as territories for connection and experimentation in contemporary retail.
If esports have evolved so much in 10 years, a large part of this transformation comes from the speed at which the games themselves, leagues, and the ecosystem continually reinvent themselves. New titles emerge and quickly become phenomena, such as Free Fire and Valorant, while publishers experiment with different competition models, league formats, and ways of engaging with communities. At the same time, fandom evolves: it stops being just a spectator and becomes an active part in building the culture, narrative, and relevance of these games.
The Creator Economy has matured. What began as a niche phenomenon has become one of the most dynamic and competitive segments of the global economy—and those at the center of this transformation have much to say about what lies ahead. Leaders from the companies and platforms that structure, drive, and propel the creator ecosystem debate current challenges, ongoing trends, and the strategic decisions that will shape the market in the coming years. In this panel, direct competitors sit together to discuss the present and future of the ecosystem. The gesture itself is a statement: the market grows stronger together than apart. A candid conversation between those who are building the creator's economy.
How looking closely at the country strengthens regional industries and shapes identity. Moderated by Dira Paes.
Dinners in impossible locations, trips that escape Google Maps, parties at secret addresses, in the age of excitement, creating memorable experiences has become an art form. In this conversation, some of the country's leading experts share how to build moments of maximum enchantment, both for clients and for audiences expanded through social media.
In just over a decade, esports have evolved from teams dedicated to a single competitive game into global brands. FURIA’s trajectory reflects this transformation. What started as a performance-focused team has grown into an international organization, with presence across multiple games, global expansion, and initiatives that go beyond competition — connecting content, lifestyle, and community building. In recent years, this movement has accelerated: expansion into new fronts such as the Kings League, multiple major achievements in 2025 in the Kings League (under the presidency of Neymar Jr. and Cris Guedes), in esports, especially in Counter-Strike, and recognition as Organization of the Year at the Prêmio Esports Brasil. How does this success story prepare for the next 10 years?
Football has always been about what happens on the pitch. But in the social media era, the game has expanded. Today, it is also experienced, narrated, and amplified by creators who transform every moment into content, connection, and community. In this panel, we will discuss how the creator economy is redesigning the way football is consumed, especially during global events like the World Cup. With their distinct profiles and styles, Braune, Bianca Santos, Treinador PP, and Matheus Costa share their insights on creation, audience, and opportunities, revealing how the 'game outside the game' has become as relevant as the 90 minutes on the field. A conversation about influence, formats, behind-the-scenes, and the future of sports coverage in a landscape where attention is the ultimate trophy.
Innovation and the possibilities of language and formats.
Pulitzer Prize winner and one of the most respected voices in contemporary fashion criticism, Robin Givhan has built a career marked by precise analysis of the relationships between clothing, power, and society. Watching this live conversation is a rare opportunity to access, firsthand, the thinking of an author who has expanded the boundaries of fashion journalism into the field of cultural criticism. Conducted by Suyane Ynaya, the interview explores themes such as fashion as a language, a political instrument, and a reflection of social transformations, offering an in-depth look at its role in the global public debate.
The process and challenges of literary adaptations for the Brazilian context. Moderated by Renata Boldrini.
João Gomes, one of Brazil’s most popular artists today, joins manager Geraldo Estrela and Creative and Strategic Manager Bruno Moura for this talk. Moderated by Mila Ventura, the panel promises to break down the strategies and projects that turned a boy from rural Pernambuco into one of the greatest representatives of Forró in Brazil and across the globe. With originality, hard work, and a constant smile—discover the behind-the-scenes of those who dream and make it happen.
The art of experiencing different worlds through brands is consolidating itself as one of the main vectors for connecting with a high-end luxury audience, which seeks emotion and surprise beyond the products themselves. Fashion is not just what we wear, but also what we want to feel. Contemporary luxury moves away from the idea of ??mere extravagance and focuses on delivering the exceptional, whether in materials, design, or experience. In this panel, the universe of fashion is approached from the perspective of professionals in the high-end market, in complementary areas such as hospitality, jewelry, and community building.
