Exclusive for selected projects.
Why is the world watching FAST? We kick off the day with a strategic and global perspective on the FAST ecosystem. Maria Aguete, a world-renowned expert on data and industry trends, shared the key changes that are making this model one of the cornerstones of digital entertainment worldwide.
Exclusive training for selected Pitching Industry projects - Fiction Objective: To train producers to structure and deliver effective pitches with an international focus, aimed at selling rights, licensing, and seeking co-productions. Key topics: What the international market is looking for: platforms, funds, labs, and distributors. How to structure a powerful pitch (logline, storyline, tone, visual approach). Pitch practice and immediate feedback. Map of funds, markets, and labs specialized in human rights, diversity, and memory. The translation will be done through an app, directly on your phone. Don’t forget to bring your headphones and install the app: https://tontongue.com
Chapter: "Incompleteness" Architect Isay Weinfeld is invited to think of architecture as an idea — before it becomes form. In this chapter, he dives into provocations that touch on intuition, absence, function, and silence. Isay shares the delicacy of one who designs without imposing, builds without closing, and sketches spaces that are also questions. A rare perspective on the creative process of someone who turns incompleteness into a language, and shelter into an imaginative gesture.
With every announcement about a rebranding or change of visual identity, a controversy arises, and the cases are increasingly frequent and recent. In this panel, the aim is to understand why brands arouse so many particular and affective elements in people.
Roblox, Fortnite, and Minecraft have evolved from games into social and economic platforms where players not only interact, but also create and monetize. From skins to custom maps, these platforms allow independent developers and brands to reach millions of users. In this panel, experts discuss how these new digital economies are transforming the marketplace, creating opportunities for creators, businesses, and the next generation of gaming entrepreneurs.
Powerful mobile phone cameras have radically transformed how ideas and products gain visibility in the fashion market. The home has become a content broadcaster, and a multitude of stories now serve to legitimize trends. New technologies, such as artificial intelligence, offer opportunities to optimize businesses and also raise questions about the impact on creativity and jobs. With so much information available and uncertainty about the future, how can we balance global changes with local desires? In this panel, representatives from standout brands in this new retail landscape will discuss how to rethink strategies to remain relevant amid constant transformation — and demonstrate why understanding our culture is essential to strengthening Brazilian fashion.
Brazil is full of artists who move with the spirit of their time. Just like great artists, the new emerges from people, everyday experiences, and the way we interact with the world. But then, how do we identify what may still seem incipient but has the potential to become a symbol of our time? How do brands and content producers get even closer to what truly resonates as pop culture in Brazil? In this study, you’ll discover six cultural fragments that are being lived, told, and experienced by Brazilians. These cultural fragments are key to understanding what’s behind what’s currently trending. They are the common denominator among various expressions we see but don’t always connect as part of the same trend.
In a world where brands, agencies, and creators intertwine, and communication isn't always seamless, what are the challenges of the creator economy in the face of an episode like the famous 'influencer list'? A debate on the responsibilities of each party and how agencies can effectively mediate this relationship.
How raw, imperfect and authentic aesthetics became a powerful language in the world of music and content.
An Interview with Virginia Mouseler, CEO of The Wit, a Global Hub for Intelligence and Networking in the Audiovisual Content Industry
Breaking news, game on, and the audience is sky-high! Live streaming has arrived in full force at FAST! Discover how real-time broadcasts are redefining engagement, driving revenue and creating more immersive experiences for audiences. This panel brings together industry leaders at the forefront of the live revolution to discuss how live content is driving engagement and increasing perceived value for viewers.
In the past, fashion shows were closed and exclusive events. Few journalists and photographers had the power to convey to the public the feeling of experiencing that moment. Digital cameras, live streaming, e-commerce, and influencers have profoundly changed the structure of fashion weeks. Created to organize national industry calendars, today we ask ourselves: what is the role of fashion weeks? With the technological transformations of recent decades, some countries have invested in them as important economic and political drivers, while in others, their relevance has come into question. In this panel, we will discuss how fashion weeks are rethinking their roles in building and strengthening their cultures, the challenges faced by countries striving to maintain international relevance in the sector, and what we can expect for the future of the "front row".
The Brazilian gaming market has established itself as one of the most promising in the world, driven by the growth of national studios, industry incentives and the arrival of major international events. This panel will discuss the development efforts led by Abragames, which have strengthened the local ecosystem, and the strategic partnership between Omelete and Gamescom, bringing the world's largest gaming event to Brazil. Industry leaders will share insights on the challenges and opportunities of this expansion, as well as the cultural and economic impact that this movement generates for the country.
In this conversation, marketing and communication leaders from different segments and profiles talk about how to keep the main discipline of capitalism relevant and coherent with the new times, agendas, values and times in a society in full transformation.
In today's landscape where everyone can be a creator, the Creator Economy is transforming how people interact and monetize. This panel delves into the delicate balance between organic and sponsored content, questioning the trust in traditional advertising and how audience identification with creators drives campaign success.
Chapter: “An Idea About the Other” Kamilla Fialho enters the project as someone who sees what has yet to take shape. She holds ideas about the other — even before the other recognizes themselves as an idea. This chapter dives into a rare kind of creation. Kamilla envisions artists and projects as one who sketches language, transforms intuition into strategy, and builds paths before they even have a name. Here, she is invited to reveal what happens within her when the idea is still just noise — a dive into invisible creation, where to feel is also to create — and holding space for what doesn't yet exist may be the most courageous act of authorship. An idea about the other.
A Gathering of Leading National Production Companies
User journey applied to community building strategies.
Content consumption has never been so fragmented — nor so rich in narrative possibilities. While some spend hours watching their favorite creators’ live streams, others prefer to consume short, quick videos on TikTok, Instagram, and YouTube Shorts. Platforms like Twitch, Meta, and TikTok are shaping not only new forms of engagement, but also new identities, languages, and contemporary mythologies. In this panel, we will explore who we are as creators and characters in this ever-changing game, and how platforms impact this construction through different forms of content: live, recorded, vertical, horizontal, short, and long. What is the impact of performance, voice, and authenticity in building living communities? How do we balance spontaneity and strategy? Fragmentation and presence? Chaos and purpose? After all, communities are built around content formats — or around those who dare to be content themselves?
Bella Freud, creative director of her eponymous brand, merged fashion and psychoanalysis to create one of the most coveted content series among global fashion insiders. As the great-granddaughter of Sigmund Freud, she transformed her family history into a unique interview format, where personalities lie on her couch to discuss style, identity, and image-making. Fashion Neurosis has featured iconic figures such as Rick Owens, Cate Blanchett, Juergen Teller, Haider Ackermann, and Julianne Moore, revealing how their journeys have been shaped by aesthetics and cultural context. Available on Spotify and Apple Podcasts, the show has become a benchmark for exploring the connections between fashion, psychoanalysis, and personal expression.
If data guides decisions in content production, how can analytical precision be balanced with creative freedom? Are data and intuition antagonists in content strategies? Discover when to follow the numbers and when to trust creativity, how BI and dark posts drive personalization, and what new indicators can measure the real impact of content.
Chapter: “The Line Before the Form” Considered by Raoni Carneiro to be his greatest creative partner, Zé Carratu reflects on the risk of silencing intuition through an excess of references, the place of doubt within the line, and the tension between translating the world and interfering with it. Zé is here to speak about the idea that doesn’t yet have a name, but already has a face. An image. The image he feels. How the creative vine becomes chaos and demands a method.
Different models, one ecosystem FAST enables a variety of strategic approaches - and this panel highlights two different models that not only coexist but thrive within the same ecosystem. Samsung TV Plus and Pluto TV share how they each create value through original content, partner collaborations, or hybrid curation strategies. Learn from their editorial choices, key takeaways and business decisions that show how different models can drive real audience engagement and tangible results for platforms.
How does someone become relevant in fashion? What are the secrets to entering this world of high expectations? In the 1990s, the term gatekeeper was used to describe influential figures who held the magic key to this universe. With social media, everything changed: today, audience engagement and algorithms control the entryway. The ability to captivate and influence has always been a valued skill in business, but in the digital age, a casual joke can quickly turn into a big business, blurring the lines between intimacy and privacy. This discussion explores how new technologies have reshaped fashion communication, where professionalism, management, and mental health have become essential in handling controversies, missteps, and an audience increasingly hungry for novelty.
Strategic leaders from major companies describe the challenges and lessons learned from reframing the concept of leadership and put into perspective how multigenerational and technological factors have changed the way metrics and results are defined.
Football has always been a national passion, but the way new generations connect with the sport is changing. Generations Z and Alpha no longer consume football in the same way as previous generations, and traditional ways of relating to the sport, such as traditional TV broadcasts, are losing ground. Young people are more immediate, seek short, dynamic and interactive content, and are increasingly immersed in new forms of digital engagement.
Exclusive for selected projects.
What makes a song relevant to someone, and why not everything can (or should) be driven by data.
An In-Depth Discussion with Cesar Tralli and Renata Lo Prete
In a time of weakening diversity policies, is it time to double down or retreat? How does the concept of proportionality in employee representation impact the authenticity of brands' campaigns? Discover how diversity can drive profit and innovation, what strategies ensure an inclusive organizational culture, and what role consumers play in demanding real change.
Creative freedom may be one of the greatest luxuries of our time. But in a world dominated by mergers, acquisitions, and all-powerful conglomerates, creativity risks being swallowed up by the speed of business. The construction of provocative and authentic imagery is one of the pillars of the fashion system. However, instant-creation technologies flood the market with reproductions of patterns and styles. In an era of generative models, how can we develop strategies to preserve intellectual independence? In this panel, we will explore the power of fashion imagery through the stories and paths of professionals who stand out for their singular perspectives—whether in scouting talent, creating, or inspiring the entire global fashion chain. You'll understand how technology can be an ally in amplifying provocative work and securing space for independent professionals within the most influential circuits of contemporary creativity.
Creators as a bridge between campaigns and what’s hot in culture.
Chapter: “The Idea Under Construction: Sign, Symbol, or Meaning?” IZA is challenged at the precise point where she confronts the tension between delirium and control, and explores the nature of the idea: is it a symbol, an impulse, an emotional code? Where does it begin — and when does it become something that can be named? In the powerful image, or in the concept?
When the audience speaks, the data shows Understand how data- driven insights are redefining programming and advertising strategies. A presentation with an exclusive focus on the Brazilian scenario.
Featuring the Minds Behind a Cultural Phenomenon
Discuss government strategies and initiatives aimed at developing the gaming and esports industry, exploring how these sectors can create new job opportunities for young people, foster entrepreneurship and attract investment to the State. The idea is to highlight the economic potential of gaming and esports as growing industries and how these areas can transform the local reality, both in the job market and in generating new businesses and events.
The goal of this panel is to bring you two inspiring stories of marketing leaders who have come so far and are experiencing a moment of maturity from a career perspective that also brings reflection and challenges.
In a world suffocated by vanity, Margiela chose to let his fashion speak louder than his face. By subtracting his personal image, he reminds us of the value of creative independence - and, paradoxically, accumulates admirers in the mainstream. But how did he manage to hide? We invite filmmaker Reiner Holzemer, who had the rare privilege of speaking with this master of disappearance. He shares insights into what the designer’s anonymity reveals in a world of hyper-exposure. With excerpts sent especially for this panel, Linda Loppa, fashion educator at the Royal Academy of Fine Arts in Antwerp and a witness to a pivotal moment in Belgian fashion history, enriches the conversation with intimate memories of the development of this singular mind. In 2020, The Hollywood Reporter named Reiner Holzemer’s film about Martin Margiela the best fashion documentary of the decade.
From concept to screen: The making of a FAST Channel An insightful and practical discussion of the essential steps to launching a FAST channel, from technology infrastructure and content curation to distribution strategies and monetization models.
Humor and comedy have always dominated digital platforms. Whether it's revealing talents that transcend networks and conquer traditional media, or welcoming big names in comedy who migrate to social media. But is producing funny content synonymous with success? Let's understand if humor is the key to audience retention, how it influences engagement, and if the future of comedy is purely memetic. Discover how comedy reinvents itself by using the very dynamics of social media to create jokes that go viral.
The evolution of AI on Meta's platforms, current tools, and what's next.
The relationship between traditional sports and esports is evolving rapidly, and the announcement of the Esports Olympics by the International Olympic Committee (IOC) marks a new chapter in this convergence. Featuring the president of the Brazilian Skateboarding Confederation (CBSK), this panel will discuss the impact of esports’ entry into the Olympic ecosystem and what this means for the future of the sport as a whole.
A Review of How Sports Journalism Builds National Icons
Chapter: “Is Perception of the World Construction or Delirium?” psychiatrist Eurípedes explores the invisible backstage of creation: how the brain anticipates decisions, blends memory with imagination, and shapes reality even before consciousness arises. His perspective brings to light the tension between control and impulse, science and delirium — revealing that an idea may be less an invention and more an access point to something already latent.
The origin of the word "character" comes from "mask" and evokes anyone who plays a role in a fictional story. Today, however, with so many cameras around, are we not interpreting a constant script? In the 1950s, sociology already stated that life is a stage and that social interactions are plays. Could we say that today, in the social media era, it is a film in eternal construction? If life is a stage, who are we in this script? The construction of image in fashion, fiction, and real life intertwine, and this is the theme of this conversation, which will help you understand how clothes have the power to shape our stories.
Bia Bottesi, Latam Marketing Director at Meta, talks to Milton Beck, LinkedIn Country Manager, about career, influence, content production and building a reputation based on purpose.
Limits, tools and routines to create freely, without losing your mental health along the way.
The FAST journey isn’t complete without talking about monetization — and now more than ever, programmatic media is a key driver in turning audiences into revenue. In this session, we’ll dive into the role of programmatic in the FAST ecosystem, starting with Magnite, who will provide a clear and accessible overview of what programmatic media is, how it works within CTV platforms, and why it’s shaping the future of digital advertising. Next, Ottera joins a fireside chat to discuss the current landscape of programmatic in FAST — in Brazil and around the world — highlighting key insights, challenges, and opportunities for channels, platforms, and advertisers.
Streaming has evolved far beyond traditional gameplay. Formats like IRL, Reacts, live podcasts, and interactive content are transforming Twitch and other platforms, creating new ways for creators to engage with their communities.
O mercado de influência mudou as regras da fama. No painel conduzido por João Pedro Paes Leme, o sócio fundador da Play9 recebe Giovanna Ewbank para uma conversa sobre a transição da TV para o digital, e os desafios de se manter relevante na era das redes sociais. Como manter conexão real com o público além da visibilidade? Além disso, Giovanna irá compartilhar bastidores do sucesso do Surubaum, e anunciar novidades sobre esse fenômeno digital.
To some, fashion is frivolous; to many more, it is a necessity. Some say that only those who have never had their clothing choices limited by money, gender, or social rules can underestimate the power of fashion. Dressing as one pleases is a privilege for the few. With the rise of capture, editing, and instant-sharing technologies, images have never been more influential in the success of artists and creators. Whether in music, the corporate world, or even law, building an image of credibility makes all the difference. This gathering brings together professionals who have transformed challenges into style, turning everyday struggles into moments worthy of the spotlight. You'll hear stories that prove fashion is much more than meets the eye—it changes everything.
The Pitching Show amplifies the voices of artists, giving them the stage to showcase their talents in a moment of celebration and connection with the industry. Yan Paiva is a singer, songwriter, and independent music producer from the countryside of Bahia, Brazil. His lyrics are rich in puns, alliterations, and wordplay, walking a tightrope between melancholy and humor. He plays with the prosody of the Portuguese language to provoke reflections and conflicting sensations that (almost always) lead to a sense of comfort.
Chapter: “The Idea in a State of Now” In this chapter, Pedro Tourinho is invited to reflect on the origin of ideas that respond to the present without losing depth. A sharp sensitivity to the current moment — and a creative vision that cuts across language, culture, and behavior. A creator who thinks with the world and acts at the precise moment when ideas become urgency. His creative gesture lies in reading what has not yet been said, sensing signals before they become discourse, decoding the invisible. A dive into the instant when the idea is still noise — and only active listening can recognize it. Between the chaos of daily life and the strategy behind each gesture, he is challenged to ask: how do you name what has no name yet? And how do you keep doubt alive when the market demands answers?
The Pitching Show amplifies the voices of artists, giving them the stage to showcase their talents in a moment of celebration and connection with the industry.
