With every announcement about a rebranding or change of visual identity, a controversy arises, and the cases are increasingly frequent and recent. In this panel, the aim is to understand why brands arouse so many particular and affective elements in people.
Roblox, Fortnite, and Minecraft have evolved from games into social and economic platforms where players not only interact, but also create and monetize. From skins to custom maps, these platforms allow independent developers and brands to reach millions of users. In this panel, experts discuss how these new digital economies are transforming the marketplace, creating opportunities for creators, businesses, and the next generation of gaming entrepreneurs.
Exclusive for selected projects.
High-powered cameras in portable phones have radically transformed how ideas and products gain visibility in the fashion market. The home has become a content broadcaster, and an endless array of stories now legitimizes trends. New technologies, such as artificial intelligence, offer opportunities to optimize businesses but also raise concerns about their impact on creativity and jobs. With so much information available and uncertainty about the future, how can we balance global shifts with local desires? In this panel, executives from some of the most successful brands in this new retail landscape discuss how to rethink strategies to stay relevant amid constant transformations—and show why understanding our culture is essential to strengthening Brazilian fashion.
In the past, fashion shows were closed and exclusive events. Few journalists and photographers had the power to convey to the public the feeling of experiencing that moment. Digital cameras, live streaming, e-commerce, and influencers have profoundly changed the structure of fashion weeks. Created to organize national industry calendars, today we ask ourselves: what is the role of fashion weeks? With the technological transformations of recent decades, some countries have invested in them as important economic and political drivers, while in others, their relevance has come into question. In this panel, we will discuss how fashion weeks are rethinking their roles in building and strengthening their cultures, the challenges faced by countries striving to maintain international relevance in the sector, and what we can expect for the future of the "front row".
The Brazilian gaming market has established itself as one of the most promising in the world, driven by the growth of national studios, industry incentives and the arrival of major international events. This panel will discuss the development efforts led by Abragames, which have strengthened the local ecosystem, and the strategic partnership between Omelete and Gamescom, bringing the world's largest gaming event to Brazil. Industry leaders will share insights on the challenges and opportunities of this expansion, as well as the cultural and economic impact that this movement generates for the country.
In this conversation, marketing and communication leaders from different segments and profiles talk about how to keep the main discipline of capitalism relevant and coherent with the new times, agendas, values and times in a society in full transformation.
Bella Freud, creative director of her eponymous brand, merged fashion and psychoanalysis to create one of the most coveted content series among global fashion insiders. As the great-granddaughter of Sigmund Freud, she transformed her family history into a unique interview format, where personalities lie on her couch to discuss style, identity, and image-making. Fashion Neurosis has featured iconic figures such as Rick Owens, Cate Blanchett, Juergen Teller, Haider Ackermann, and Julianne Moore, revealing how their journeys have been shaped by aesthetics and cultural context. Available on Spotify and Apple Podcasts, the show has become a benchmark for exploring the connections between fashion, psychoanalysis, and personal expression.
Content consumption has never been so fragmented — nor so rich in narrative possibilities. While some spend hours watching their favorite creators’ live streams, others prefer to consume short, quick videos on TikTok, Instagram, and YouTube Shorts. Platforms like Twitch, Meta, and TikTok are shaping not only new forms of engagement, but also new identities, languages, and contemporary mythologies. In this panel, we will explore who we are as creators and characters in this ever-changing game, and how platforms impact this construction through different forms of content: live, recorded, vertical, horizontal, short, and long. What is the impact of performance, voice, and authenticity in building living communities? How do we balance spontaneity and strategy? Fragmentation and presence? Chaos and purpose? After all, communities are built around content formats — or around those who dare to be content themselves?
How does someone become relevant in fashion? What are the secrets to entering this world of high expectations? In the 1990s, the term gatekeeper was used to describe influential figures who held the magic key to this universe. With social media, everything changed: today, audience engagement and algorithms control the entryway. The ability to captivate and influence has always been a valued skill in business, but in the digital age, a casual joke can quickly turn into a big business, blurring the lines between intimacy and privacy. This discussion explores how new technologies have reshaped fashion communication, where professionalism, management, and mental health have become essential in handling controversies, missteps, and an audience increasingly hungry for novelty.
Strategic leaders from major companies describe the challenges and lessons learned from reframing the concept of leadership and put into perspective how multigenerational and technological factors have changed the way metrics and results are defined.
Football has always been a national passion, but the way new generations connect with the sport is changing. Generations Z and Alpha no longer consume football in the same way as previous generations, and traditional ways of relating to the sport, such as traditional TV broadcasts, are losing ground. Young people are more immediate, seek short, dynamic and interactive content, and are increasingly immersed in new forms of digital engagement.
Exclusive for selected projects.
Creative freedom may be one of the greatest luxuries of our time. But in a world dominated by mergers, acquisitions, and all-powerful conglomerates, creativity risks being swallowed up by the speed of business. The construction of provocative and authentic imagery is one of the pillars of the fashion system. However, instant-creation technologies flood the market with reproductions of patterns and styles. In an era of generative models, how can we develop strategies to preserve intellectual independence? In this panel, we will explore the power of fashion imagery through the stories and paths of professionals who stand out for their singular perspectives—whether in scouting talent, creating, or inspiring the entire global fashion chain. You'll understand how technology can be an ally in amplifying provocative work and securing space for independent professionals within the most influential circuits of contemporary creativity.
Discuss government strategies and initiatives aimed at developing the gaming and esports industry, exploring how these sectors can create new job opportunities for young people, foster entrepreneurship and attract investment to the State. The idea is to highlight the economic potential of gaming and esports as growing industries and how these areas can transform the local reality, both in the job market and in generating new businesses and events.
The goal of this panel is to bring you two inspiring stories of marketing leaders who have come so far and are experiencing a moment of maturity from a career perspective that also brings reflection and challenges.
In a world suffocated by vanity, Margiela chose to let his fashion speak louder than his face. By subtracting his personal image, he reminds us of the value of creative independence - and, paradoxically, accumulates admirers in the mainstream. But how did he manage to hide? We invite filmmaker Reiner Holzemer, who had the rare privilege of speaking with this master of disappearance. He shares insights into what the designer’s anonymity reveals in a world of hyper-exposure. With excerpts sent especially for this panel, Linda Loppa, fashion educator at the Royal Academy of Fine Arts in Antwerp and a witness to a pivotal moment in Belgian fashion history, enriches the conversation with intimate memories of the development of this singular mind. In 2020, The Hollywood Reporter named Reiner Holzemer’s film about Martin Margiela the best fashion documentary of the decade.
The relationship between traditional sports and esports is evolving rapidly, and the announcement of the Esports Olympics by the International Olympic Committee (IOC) marks a new chapter in this convergence. Featuring the president of the Brazilian Olympic Committee (COB) and the president of the Brazilian Skateboarding Confederation (CBSK), this panel will discuss the impact of esports’ entry into the Olympic ecosystem and what this means for the future of the sport as a whole.
The origin of the word "character" comes from "mask" and evokes anyone who plays a role in a fictional story. Today, however, with so many cameras around, are we not interpreting a constant script? In the 1950s, sociology already stated that life is a stage and that social interactions are plays. Could we say that today, in the social media era, it is a film in eternal construction? If life is a stage, who are we in this script? The construction of image in fashion, fiction, and real life intertwine, and this is the theme of this conversation, which will help you understand how clothes have the power to shape our stories.
Bia Bottesi, Latam Marketing Director at Meta, talks to Milton Beck, LinkedIn Country Manager, about career, influence, content production and building a reputation based on purpose.
Streaming has evolved far beyond traditional gameplay. Formats like IRL, Reacts, live podcasts, and interactive content are transforming Twitch and other platforms, creating new ways for creators to engage with their communities.
To some, fashion is frivolous; to many more, it is a necessity. Some say that only those who have never had their clothing choices limited by money, gender, or social rules can underestimate the power of fashion. Dressing as one pleases is a privilege for the few. With the rise of capture, editing, and instant-sharing technologies, images have never been more influential in the success of artists and creators. Whether in music, the corporate world, or even law, building an image of credibility makes all the difference. This gathering brings together professionals who have transformed challenges into style, turning everyday struggles into moments worthy of the spotlight. You'll hear stories that prove fashion is much more than meets the eye—it changes everything.
The Pitching Show amplifies the voices of artists, giving them the stage to showcase their talents in a moment of celebration and connection with the industry. This year, we are introducing the Pitching Show Panel, composed of professionals from the press, festivals, venue programmers, streaming platforms, and invited executives, expanding the audience and extending its reach and visibility beyond the music market.
The Pitching Show amplifies the voices of artists, giving them the stage to showcase their talents in a moment of celebration and connection with the industry. This year, we are introducing the Pitching Show Panel, composed of professionals from the press, festivals, venue programmers, streaming platforms, and invited executives, expanding the audience and extending its reach and visibility beyond the music market.
