In just one decade, esports have evolved from a niche into a global phenomenon that connects competition, entertainment, culture, and business. In this panel, we revisit the key movements that shaped this journey: the consolidation of competitive gaming, the growth of leagues and prize pools, the rise of organizations, the transformative role of streaming platforms, the impact of creators in building communities, and technological evolution. We also explore expansion into new fronts — from the rise of mobile gaming to the definitive entry of brands, music, audiovisual, sports, and governments into the ecosystem — as well as the advancement of social agendas such as inclusion and diversity.
Exclusive training for Pitching Industry participants, offering a practical approach on structuring audiovisual projects, from fundraising to monetization, throughout the entire lifecycle of the project. Featuring Sabrina Bogado (Levante Filmes), Roberta Rodrigues (lawyer specialized in audiovisual law), and Eduardo Paim (EGEDA Brasil), the session covers three complementary areas: strategic positioning for financing and pitching, legal fundamentals, and revenue generation through collective rights management in Brazil and abroad.
Exclusive for selected projects.
The panel proposes a panoramic overview of the creative economy in Ibero-America as a strategic field for sustainable development, regional cooperation, and the international projection of cultural diversity. In a context marked by accelerated technological transformations, the reorganization of production and circulation circuits, market concentration, and the persistence of structural asymmetries between countries and sectors, the creative economy has consolidated itself as a central agenda for reflecting on the role of culture in the present and future of the region. The discussion seeks to examine how the region can strengthen its capacities for production, circulation, cooperation, and influence, by valuing its cultural assets, expanding its presence in international markets, and consolidating its own agenda in an increasingly competitive and technologically mediated global environment.
Creators who have transformed their digital presence into platform-independent intellectual properties—whether through books, series, TV, or original formats. This panel also features the perspective of the other side: Prime Video, one of the world's largest streaming platforms, which increasingly looks to digital creators as a source of content and talent. The creator's next stage is not just growing in the feed, but building universes. And the big screens are watching. In this panel, three protagonists of this transformation gather to debate how posts, videos, and digital narratives can evolve into brands, franchises, and long-term assets. From independent creation to major streaming platforms, the conversation explores the challenges, strategic decisions, and models that are redesigning the creator's role in the entertainment and media industry.
Olivia Merquior, content director of the Summit Fashion System, welcomes the audience and presents the fundamentals of the event's curation, leading an analysis of the global fashion ecosystem and the ongoing transformations, focusing on the perspectives and opportunities that should shape the future of the sector.
In recent years, fashion hubs have expanded beyond traditional centers. Initiatives in Asia, the Arab world, Latin America, and new European capitals are reshaping creative flows and business dynamics. In this panel, leaders at the forefront of these platforms discuss the strategic role of fashion in international diplomacy and the construction of cultural narratives, analyzing how these emerging territories are reconfiguring the global map of the sector.
This panel will address what is behind this new wave of M&A in esports. Over the past 10 years, esports organizations have evolved and become more professional, with increasingly complex structures — combining performance, content, community, and business. Now, the market is entering a new phase: consolidation, investment, and scale. Recent moves such as the creation of EZOR, through the acquisition of MIBR by Spun, and the merger between Fluxo and W7M signal the emergence of a new model — closer to holdings, with structured governance, multiple brands, and new forms of monetization. At the same time, publishers and leagues are also reviewing and adjusting their roles, reshaping the dynamics of the competitive ecosystem. What will be the winning models in the coming years?
This panel explores how different types of content have the potential to go viral, while acknowledging there is no magic formula. We examine how the same content performs radically differently across distinct markets, analyzing the role of local authenticity versus global formulas, and how the arrival of AI tools can contribute to content optimization. What makes content cross languages, cultures, and algorithms? In a landscape where any video can reach millions within hours, understanding the mechanics of virality is no longer just an advantage—it has become a strategic necessity. Today, creators and professionals who master the art of engaging global audiences debate the patterns, the stakes, and the behind-the-scenes of content that breaks borders, and what separates random chance from consistency.
What does it take to reinvent yourself at the peak of your career? Henrique Mendonça of Bradesco, shares a candid and personal look at his recent transition from the retail sector to one of Brazil's largest banks. In this session, he breaks down the provocations and opportunities that come with a C-Level pivot, offering a roadmap for leaders who aren't afraid to embrace the new.
The panel addresses the role of public policies in structuring, strengthening, and ensuring the sustainability of the creative economy in Ibero-America. In a context marked by technological transformations, new dynamics of cultural circulation, budgetary constraints, and significant asymmetries among countries, sectors, and territories, the capacity of States to design and implement specific policies acquires decisive relevance in consolidating more robust, inclusive, and sustainable creative ecosystems. Additionally, the discussion seeks to identify common challenges and comparable lessons in governance, institutional coordination, scale of interventions, data availability, and results evaluation.
The construction of spaces in fashion transcends materiality and projects itself into the imagination. From the catwalk to the stage, passing through retail, this engineering creates experiences that mobilize desire and broaden perceptions. In this panel, Airon Martin and Nidia Aranha talk with Paula Merlo about strategies for creating immersive universes that challenge functional logic and transform materials into dreamlike memories.
A conversation showcasing how small creators are increasingly gaining ground with major brands. A masterclass on how the ability to influence is evolving every day, redefining the importance of follower counts and large audiences. The size of an audience has never defined so much—and at the same time, so little. While brands of all sizes rediscover the value of proximity and authenticity, creators with smaller, highly engaged communities are occupying a strategic space that goes far beyond visibility: they are shaping consumer decisions, building brand narratives, and reinventing the meaning of influence. In this panel, the debate centers on UGC (User Generated Content) as a business tool and the growing role of niche creators in the communication and marketing value chain.
Opening Session with William Bonner and Manuel Belmar
A surprising panel that makes us rethink the role of the runway in other worlds and times. If the runway is the sacred place of fashion, it is also sacred in Carnival and in moments of transition. In this conversation, Malu Barreto talks with Jacob Paa Joe and guests about what we wear on different catwalks and how each one carries with it a ritual, showing that all these moments are part of human experiences that seek to achieve something greater. It's fashion, Carnival, and gurufim!
Suzana Pamplona and Felipe Nunes present a study conducted by Globo in partnership with Quaest. A portrait of the country’s relationship with its own culture.
This panel will discuss why community and fandom are such valuable assets Over the past 10 years, the way of communicating and building community in gaming has changed radically. What used to be an audience has become a sense of belonging. What was content has turned into connection. Gaules' journey symbolizes this shift: from professional player to streamer, from creator to leader of one of the most engaged communities in the world. Around him, new business models, strategic partnerships — such as Omelete’s entry — and expansions emerge, ranging from streaming to esports and entertainment, including the Kings League. At the same time, the Omelete group has evolved from a content producer into a culture platform that, in addition to Gaules, continues to grow consistently in the country with initiatives such as CCXP, BIG Festival, and Gamescom Latam. How does this success story prepare for the next 10 years?
Leading one of Brazil's premier content hubs, the CEO dives into entrepreneurship and the evolving landscape of the media industry. Based on Podpah’s journey and its latest strategic investments, he points toward the key trends and paths for the future of this market.
Exclusive for selected projects.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
Individual meetings with specialized mentors from various fields of the creative industry, where participants have the opportunity to enhance their knowledge and develop their skills, competencies, and projects in a personalized manner. Prior registration is required.
There has never been a time when so much is learned in such diverse ways. From structured classes to one-minute videos, and from documentary series to informal tutorials, education has found fertile and ever-evolving ground on digital platforms. But what makes knowledge truly resonate? And how are creators and platforms shaping and responding to this new demand? In this panel, leaders in digital education and infotainment debate formats, consumption behavior, and the role of platforms in building a new learning culture. These are voices from the front lines gathering to discuss the present and future of knowledge on social networks.
The genre that gets everyone talking and mobilizes Brazilians. Moderated by Pedro Bial.
In a landscape dominated by the convenience of digital shopping and instant delivery, stores are no longer just points of sale, but are transformed into true brand temples. From aroma to high-tech data applied to customer service, each element contributes to building hyper-customized identities within the physical environment. This panel, moderated by architect and presenter Stephanie Ribeiro, discusses the new role of hybrid spaces as territories for connection and experimentation in contemporary retail.
If esports have evolved so much in 10 years, a large part of this transformation comes from the speed at which the games themselves, leagues, and the ecosystem continually reinvent themselves. New titles emerge and quickly become phenomena, such as Free Fire and Valorant, while publishers experiment with different competition models, league formats, and ways of engaging with communities. At the same time, fandom evolves: it stops being just a spectator and becomes an active part in building the culture, narrative, and relevance of these games.
The panel explores the role of film commissions and international co-productions in strengthening the Ibero-American audiovisual ecosystem. In a context where the transnational circulation of projects, competition to attract productions, and the need to reinforce local capacities have become central dimensions of sectoral policies, the discussion aims to examine, on the one hand, the function of film commissions as instruments of facilitation, coordination, and territorial positioning. On the other hand, it reflects on co-productions as a strategic tool to share financing, technical capacities, risks, knowledge, and access to circulation circuits, while simultaneously contributing to greater density in Ibero-American ties within the audiovisual field.
The Creator Economy has matured. What began as a niche phenomenon has become one of the most dynamic and competitive segments of the global economy—and those at the center of this transformation have much to say about what lies ahead. Leaders from the companies and platforms that structure, drive, and propel the creator ecosystem debate current challenges, ongoing trends, and the strategic decisions that will shape the market in the coming years. In this panel, direct competitors sit together to discuss the present and future of the ecosystem. The gesture itself is a statement: the market grows stronger together than apart. A candid conversation between those who are building the creator's economy.
Fernanda Guimarães, Netflix’s Director of Brand Partnerships for Latin America, joins CMOs from major companies for a conversation on how stories create unique moments that allow brands to enter, in a relevant way, the conversations sparked by fans themselves
How looking closely at the country strengthens regional industries and shapes identity. Moderated by Dira Paes.
Dinners in impossible locations, trips that escape Google Maps, parties at secret addresses, in the age of excitement, creating memorable experiences has become an art form. In this conversation, some of the country's leading experts share how to build moments of maximum enchantment, both for clients and for audiences expanded through social media.
In just over a decade, esports have evolved from teams dedicated to a single competitive game into global brands. FURIA’s trajectory reflects this transformation. What started as a performance-focused team has grown into an international organization, with presence across multiple games, global expansion, and initiatives that go beyond competition — connecting content, lifestyle, and community building. In recent years, this movement has accelerated: expansion into new fronts such as the Kings League, multiple major achievements in 2025 in the Kings League (under the presidency of Neymar Jr. and Cris Guedes), in esports, especially in Counter-Strike, and recognition as Organization of the Year at the Prêmio Esports Brasil. How does this success story prepare for the next 10 years?
Football has always been about what happens on the pitch. But in the social media era, the game has expanded. Today, it is also experienced, narrated, and amplified by creators who transform every moment into content, connection, and community. In this panel, we will discuss how the creator economy is redesigning the way football is consumed, especially during global events like the World Cup. With their distinct profiles and styles, Braune, Bianca Santos, Treinador PP, and Matheus Costa share their insights on creation, audience, and opportunities, revealing how the 'game outside the game' has become as relevant as the 90 minutes on the field. A conversation about influence, formats, behind-the-scenes, and the future of sports coverage in a landscape where attention is the ultimate trophy.
The panel proposes to examine how markets, fairs, sectoral platforms, professional meeting spaces, and intermediation mechanisms can contribute to strengthening the creative economy in the region. The discussion focuses on their capacity to activate networks, facilitate connections among creators, producers, programmers, buyers, and institutions, and generate more favorable conditions for circulation, internationalization, and the development of new business and cooperation opportunities. The objective is to bring national and regional experiences into dialogue, allowing reflection on how to strengthen markets and platforms as tools to expand the circulation of creative production, reinforce professional networks, foster cooperation among countries, and consolidate a more articulated Ibero-American presence in the international cultural and creative landscape.
Book signing session with guest authors at Janela Livraria.
Innovation and the possibilities of language and formats. Moderated by Kenya Sade.
Launch of the special edition of PEB 10. A decade recognizing idols, revealing talents, celebrating the industry and valuing the gaming and eSports community.
Pulitzer Prize winner and one of the most respected voices in contemporary fashion criticism, Robin Givhan has built a career marked by precise analysis of the relationships between clothing, power, and society. Watching this live conversation is a rare opportunity to access, firsthand, the thinking of an author who has expanded the boundaries of fashion journalism into the field of cultural criticism. Conducted by Suyane Ynaya, the interview explores themes such as fashion as a language, a political instrument, and a reflection of social transformations, offering an in-depth look at its role in the global public debate.
This panel brings together Ionah Kochen, CMO of Nestlé, and Célia Regina, Head of Data, to discuss how the integration between the C-suite and data structures is redefining the growth of large corporations.
After a decade of rapid growth, esports enter a turning point. The ecosystem has matured — and now faces new challenges and opportunities. In this panel, we look at the present as a starting point to project the future: the evolution of business models, the role of organizations and publishers, the consolidation of leagues, the professionalization of the sector, the entry of new investors, and the increasing integration with sports, entertainment, and media. With AI, UGC creation platforms, and increasingly democratized access via cloud and mobile, games are no longer just products but are becoming living ecosystems, created and scaled by their own communities.
Book signing session with guest authors at Janela Livraria.
Driven by international awards and the historic achievement of winning its first Oscar, Brazilian cinema is experiencing a moment of global recognition. This panel explores the new directions of Brazil’s film industry through behind-the-scenes insights from No Jardim do Ogro and Escola Sem Muros. On stage, Carolina Jabor, Alice Braga, Cao Hamburger, Larissa Bocchino, and Rita Piffer discuss the power of these narratives that are helping solidify Brazil’s place in the contemporary audiovisual landscape.
João Gomes, one of Brazil’s most popular artists today, joins manager Geraldo Estrela and Creative and Strategic Manager Bruno Moura for this talk. Moderated by Mila Ventura, the panel promises to break down the strategies and projects that turned a boy from rural Pernambuco into one of the greatest representatives of Forró in Brazil and across the globe. With originality, hard work, and a constant smile—discover the behind-the-scenes of those who dream and make it happen.
The art of experiencing different worlds through brands is consolidating itself as one of the main vectors for connecting with a high-end luxury audience, which seeks emotion and surprise beyond the products themselves. Fashion is not just what we wear, but also what we want to feel. Contemporary luxury moves away from the idea of ??mere extravagance and focuses on delivering the exceptional, whether in materials, design, or experience. In this panel, the universe of fashion is approached from the perspective of professionals in the high-end market, in complementary areas such as hospitality, jewelry, and community building.
Caike Souza is a singer and songwriter from the state of Pernambuco, born in Arcoverde (PE), who is emerging as one of the most promising names of the new generation of Brazilian popular music. At just 23 years old, the artist has stood out for his sweet yet powerful voice, his emotionally rich interpretations, and a musical style that blends lightness, depth, and intimate arrangements. His songs and reinterpretations explore themes such as love, longing, new beginnings, and the authenticity of human relationships, creating a direct connection with audiences who seek sincerity and emotion in music. Beginning his career with sensitive renditions of classic MPB repertoire, Caike gained significant visibility on social media, reaching millions of views and building a loyal fan base. In 2023, he performed his first concert at the Teatro de Santa Isabel in Recife, with tickets sold out. Since then, he has performed in various cities and cultural projects, consolidating his name among
TPor Onde Anda Sua Cabeça? (Where Is Your Head At?) is an in-depth investigation into how ideas are born and how creative minds operate. Based on real conversations held at Rio2C in 2025 with artists, entrepreneurs, thinkers, and scientists, Raoni Carneiro builds a documentary-style book that reveals the behind-the-scenes workings of creative thought.
Iuna Falcão is a singer and artist from São Luís, Maranhão, of Afro-Indigenous heritage, whose work emerges from the intersection of Maranhão’s percussive traditions, Afro-diasporic ancestry, and the contemporary music scene of Bahia. Her sound bridges traditional rhythms with jazz, reggae, Brazilian popular music (MPB), electronic elements, and influences from Black music. In 2023, she released Transe, her debut album produced by Lucas Cirillo, featuring collaborations with Lazzo, Xênia França, and Theodoro Nagô. Her contemporary Black music proposes soundscapes that arise from ancestral territories and diasporic experiences, consolidating a distinctive artistic signature marked by rhythm, identity, and experimentation. She has performed at notable venues and festivals such as Bona (São Paulo), Formemus (Espírito Santo), Festival Se Rasgum (Pará), Frequências Preciosas, Novíssimos Labs, Sesc Pelourinho (Bahia), and Porto Musical (Pernambuco). Delving deeper into the musical r
The ABRA Screenwriting Awards, organized by the Brazilian Association of Screenwriters (ABRA), reaches its 9th edition while celebrating the organization’s 10th anniversary. The event’s main goal is to recognize the talent of screenwriters, reaffirming the screenplay as a fundamental element of the Brazilian audiovisual industry. Winners across 15 categories (covering film, television, and streaming) are selected by ABRA’s members, ensuring a technically grounded and legitimate recognition from within the professional community. In this historic edition, the awards become part of the official Rio2C 2026 program for the first time, held at Cidade das Artes (Rio de Janeiro). The ceremony, scheduled for May 26 at 8:00 PM, expands its reach by opening to accredited festival audiences, connecting creators directly with the market and industry professionals.
Mac Júlia is a singer, songwriter, and cultural entrepreneur from Minas Gerais who has been gaining prominence within the new generation of funk from the region. With an aesthetic defined by the fusion of luxury and quebrada (peripheral culture), the artist constructs a powerful identity that blends sensuality, attitude, and narratives rooted in urban peripheries. Her trajectory gained momentum as she transformed personal experiences and life in the outskirts into music, consolidating her presence within the urban scene of Belo Horizonte. Beyond her musical career, Mac Júlia is also an entrepreneur and the founder of the brand Das Onça, expanding her artistic universe into fashion and cultural initiatives. In her latest album, Segue o Baile (Miami Bass), the artist revisits the energy of 1990s dance floors, connecting this sonic influence with contemporary funk, and reinforcing her position as one of the female voices driving the evolution of Brazilian funk.
