CONFERENCE

Back to program

05-06-2024

15:30 - 16:30

The New Brazilianness in the Global Fashion Market

Arts&Crafts Tendências Empreendedorismo e Liderança Branding Negócios Consumo Comportamento Moda e Design

Brazilian fashion is a growing force on the global stage, driven by its authenticity, originality and creativity. A world reference in beachwear, jeanswear and homewear design, Brazil is the fifth largest textile park in the world and generated more than US$ 956 million in exports in 2023. How has fashion become one of the most powerful tools for promoting Brazil's image and influence on the international stage? How are Brazilian brands taking advantage of their unique attributes to stand out? What are the emerging trends, challenges and opportunities that permeate the relationship between the new Brazilianness in fashion and the global market?

Speakers

Foto do palestrante ISA Isaac Silva

ISA | Palestrante

ISA Silva - a designer from Bahia, now recognized and based in the São Paulo fashion market, brings a strong essence of Brazilian culture to her brand Isaac Silva. Inspired by the Afro and indigenous vision and experience, the businesswoman, fashion influencer, consultant and lecturer imprints her name and, above all, her Bahian references on the DNA of her brand, with her motto "Believe in your axé". Known for developing inclusive fashion, Isa has already put on iconic shows that overflow with Brazilianness and previously forgotten or unknown stories through genderless clothing for diverse audiences.

Foto do palestrante Alessandra Marins

Alessandra Marins | Moderadora

Partner of the Rio Moda Institute. She has a postgraduate degree in Fashion Culture from Anhembi Morumbi University and in Business Management from Candido Mendes University, and is a journalist from FACHA. Since 1993, she has gathered experience as a stylist and buyer, since 2000 as a fashion consultant and since 2004, as a lecturer in postgraduate courses and facilitator of Collection Development workshops.

Foto do palestrante Luiz Claudio

Luiz Claudio | Palestrante

Apartamento 03 began in 2006, when designer Luiz Cláudio received an order from stylist Mariana Sucupira. The brand's name came from the apartment in Belo Horizonte where Luiz worked. Over the course of seven years, the brand underwent several changes, expanding to other states in Brazil and gaining prominence for its surprising and authentic fashion, characterized by the use of manual techniques and precious fabrics. In 2001, he founded his own brand with the same name, before launching Apartamento 03 in 2006, focusing on production on a larger scale without compromising the high quality of the materials and artisanal techniques.

Foto do palestrante Marcia Kemp

Marcia Kemp | Palestrante

The Creative Director behind Nannacay, worked for more than 25 years at IBM in the Technology and Services sector where she held a prominent sales position with several clients from different industries such as oil, telecommunications and mining, positioning IBM as a leader in innovation for through strategic initiatives. Focused on results and goals and additionally with volunteer experience at the Children's Institute, she combined citizenship and entrepreneurial spirit to create Nannacay. More than a fashion brand, it is a project that seeks to transform lives, serving as a bridge between people who need help and people who want to help.

Foto do palestrante augusto mariotti

Augusto Mariotti | Palestrante

Augusto Mariotti is the co-founder, CEO, and editor-in-chief of the FFW platform. He also works in communication strategy and events, having carried out various projects for national and international brands. With a background in Communication and Marketing, he began his career in fashion as the right-hand man of Paulo Borges, with whom he collaborated for almost 20 years in consolidating São Paulo Fashion Week as one of the most important fashion weeks in the world. Today, he divides his time between Brazil and Europe and has in his portfolio works with national and international brands such as Miu Miu, Melissa, Giambattista Valli, Adidas, Cecilia Prado, Sebrae, Alyx Studio, and Valentino.

Pagina de programacao