João Pedro Paes Leme
Founder and CEO
04/06/2024
Mídia e Entretenimento Branding Audiovisual
Summit Play9 Creator Economy Summit Play9 Creator Economy Summit COB Sports Innovation 2
Tríade em Ação: A Construção Novo Canal da Fátima Bernardes
Desvendando a tríade da Creator Economy: Influenciadores, Conteúdo e Tecnologia
PARIS 2024: Os desafios da cobertura midiática na Era Digital
João Pedro Paes Leme is passionate by media, digital content and the creator economy. Along with youtuber Felipe Neto, he founded Play9 in 2019. The company is based on content production, influencers management and social media platforms strategies. Play9 has grown exponentially and has become an important media and influencers environment. Its portfolio includes more than 60 names, such as Fátima Bernardes, Gabriela Prioli, Paola Carosella, Erika Januza and brands such as Americanas, NBA and Amazon Prime Video. Play9 is nowadays the largest YouTube network in Brazil with over 1 billion views monthly, in addition to 4 billion views on TikTok, Instagram, Kwai and Facebook.
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