Guilherme Martins

Vice President of Marketing and Innovation

Diageo

With nearly two decades of marketing experience at Natura & Co, General Mills, Whirlpool and Diageo, Guilherme Martins specialises in connecting brands with culture, leading consumer-centric strategies and developing diverse teams. At Diageo, he was instrumental in the recovery of Johnnie Walker, the growth of the Scotch & Luxury portfolio and the global strategy for Tequila, repositioning Don Julio and driving double-digit growth. From 2024, he was VP of Marketing and Innovation at Diageo Brazil, where he led Johnnie Walker's most awarded campaign (Cannes Grand Prix, Effie and MMA). In 2025, he became co-chair of the ABA Council, promoting ethical and transformative marketing.

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TICKETS

IT WAS HISTORIC!

The year 2025 was the biggest edition ever: six days of creativity, innovation and transformative connections. We brought together influential voices from Brazil and the world in a vibrant environment of exchange, learning and opportunities.

Our sincere thanks to the audience, speakers, players and mentors. And, of course, to Petrobras, who believed in this idea from day one; to our co-sponsors Light and C&A; to the supporters and all the media and content partners who make Rio2C the largest creativity meeting in Latin America.

Sales for 2026 will open soon.

BUSINESS

- Access to the 6 days of the event
- Access to the content rooms
- Access to the Business Hall
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to the VIP Business area with buffet (from May 27th to 30th - 2025)
- Preferential entry to the content rooms
- Scheduling in meeting rooms
- Access to experiences and gastronomy

R$3.900,00

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INDUSTRY

Networking and opportunity to do business in the audiovisual sector.

- Access to the 6 days of the event.
- Access to the content rooms.
- Access to the Business Hall.
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to experiences and gastronomy

R$3.000,00

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CREATOR

For the restless brilliant minds who are always creating and recreating.

- Access to the 6 days of the event
- Access to the content rooms
- REGISTRATIONS CLOSED
Right to register for Picthing Talent, Pitching Show, Startup Pitching, Music Business Rounds (CNPJs and CPFs).
- Right to register for mentoring, workshops and masterclasses.
- Access to experiences and gastronomy 

R$1.500,00

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PRE SALE

DAYPASS

One day to spark your creativity.

- Access to 1 day of the event
- Access to content rooms
- Access to experiences and gastronomy

R$700,00

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FESTIVALIA

Connects young people with leading companies and executives in the creative industry.

- Access to 1 of the event days on the weekend (31/05 or 01/06)
- Access to 21 content rooms
- Access to experiences and gastronomy

R$150,00

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Guilherme Martins

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