Bia Bottesi

With a degree in Business Administration with an emphasis in Marketing from ESAMC, Bia lived in London for 2 years, specializing in Media and Marketing. Beatriz has 24 years' experience in the “agency” sector. She has worked in Marketing for Red Bull in Latin America and as Marketing Director for Nike. In 2014, she took over Marketing at Coca-Cola, holding positions such as Flavor Director, Marketing & Growth Director and Integrated Marketing Communication Director. In 2019, she took over Marketing for Instagram's Latin American operation, and in 2020, after returning from her second maternity leave, she took over as CMO of Marketing for all Meta brands.