Luciana Ladeira
Content Production Coordinator
TV Globo
Luciana Ladeira has over 15 years of experience at TV Globo and is the Content Production Coordinator for Big Brother Brasil. She began her journey on the show in 2008, playing a strategic role in areas such as logging, image research for VTs, and participant curation. With a keen eye for great stories, Luciana evaluates applications, conducts interviews, and has worked as a scouter, traveling across Brazil in search of authentic and charismatic individuals for the BBB cast. Her experience also includes No Limite, Hipertensão, Jogo Duro, Super Chef, Jogo de Panelas, Tapa no Visual, and projects like Rock in Rio, Big Data and Plantão BBB.
event
30/06/2025
Informações:
The Power of Casting in Reality Shows: Building Authentic and Captivating Casts
location_on
Writers Room
14:00 - 15:15