Tati Gracia
Professor and Author
Tati Gracia is an influential voice in empathy, consumer behavior, and generational diversity. Author of Empathy: Humanization Beyond Marketing, she applies her expertise as a Behavioral Analyst and Gerontologist to foster intergenerational understanding and transform generational diversity into growth. With a master's degree in Human Behavior Analysis, a postgraduate degree in Gerontology, and an MBA in MKT, she built her career as an executive at companies such as Ford, Natura, and Mondelez International. Currently, she is a professor at FGV and Albert Einstein, helping companies navigate challenges with strategies centered on empathy, resulting in inclusive and efficient organizational cultures.
event
30/06/2025
Informações:
How the Age Empathy Simulator Works
location_on
New Frontier
10:00 - 11:00