Ana Couto
CEO
Agência Ana Couto
Ana Couto is the CEO of the anacouto agency and the content and learning platform LAJE, as well as the developer of Valometry, a continuous brand management tool that helps companies prioritize actions that impact their results. A reference in branding (from strategy to implementation) in Brazil, anacouto has strengthened the branding of brands such as CBF, Havaianas, Cosan, Brastemp, iFood, and Eletromidia. Author of A (R)evolução do Branding (published by Gente), a bestseller with over 10,000 copies sold, No. 1 business book in Brazil, and a 2024 Jabuti Prize finalist, Ana has won more than 50 awards. She is also the creator of É, Faz & Fala!, the largest branding event in Brazil.
event
27/06/2025
Informações:
What Makes (Re)Branding So Controversial?
location_on
House of Brands
10:00 - 11:00