Ana Couto

CEO

Agência Ana Couto

Ana Couto is the CEO of the anacouto agency and the content and learning platform LAJE, as well as the developer of Valometry, a continuous brand management tool that helps companies prioritize actions that impact their results. A reference in branding (from strategy to implementation) in Brazil, anacouto has strengthened the branding of brands such as CBF, Havaianas, Cosan, Brastemp, iFood, and Eletromidia. Author of A (R)evolução do Branding (published by Gente), a bestseller with over 10,000 copies sold, No. 1 business book in Brazil, and a 2024 Jabuti Prize finalist, Ana has won more than 50 awards. She is also the creator of É, Faz & Fala!, the largest branding event in Brazil.

event

Informações:

What Makes (Re)Branding So Controversial?

location_on

House of Brands

10:00 - 11:00

Palestrantes Relacionados

TICKETS

IT WAS HISTORIC!

The year 2025 was the biggest edition ever: six days of creativity, innovation and transformative connections. We brought together influential voices from Brazil and the world in a vibrant environment of exchange, learning and opportunities.

Our sincere thanks to the audience, speakers, players and mentors. And, of course, to Petrobras, who believed in this idea from day one; to our co-sponsors Light and C&A; to the supporters and all the media and content partners who make Rio2C the largest creativity meeting in Latin America.

Sales for 2026 will open soon.

BUSINESS

- Access to the 6 days of the event
- Access to the content rooms
- Access to the Business Hall
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to the VIP Business area with buffet (from May 27th to 30th - 2025)
- Preferential entry to the content rooms
- Scheduling in meeting rooms
- Access to experiences and gastronomy

R$3.900,00

Buy

INDUSTRY

Networking and opportunity to do business in the audiovisual sector.

- Access to the 6 days of the event.
- Access to the content rooms.
- Access to the Business Hall.
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to experiences and gastronomy

R$3.000,00

Buy

CREATOR

For the restless brilliant minds who are always creating and recreating.

- Access to the 6 days of the event
- Access to the content rooms
- REGISTRATIONS CLOSED
Right to register for Picthing Talent, Pitching Show, Startup Pitching, Music Business Rounds (CNPJs and CPFs).
- Right to register for mentoring, workshops and masterclasses.
- Access to experiences and gastronomy 

R$1.500,00

Buy

PRE SALE

DAYPASS

One day to spark your creativity.

- Access to 1 day of the event
- Access to content rooms
- Access to experiences and gastronomy

R$700,00

Buy

FESTIVALIA

Connects young people with leading companies and executives in the creative industry.

- Access to 1 of the event days on the weekend (31/05 or 01/06)
- Access to 21 content rooms
- Access to experiences and gastronomy

R$150,00