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Sandra Jimenez

Head of Music, Managing Director, US-Latin & LATAM
YouTube

As Head of Music (LatAm) at YouTube, Sandra Jimenez leads a team that helps artists and labels grow on the platform and succeed.With a deep understanding of music and Latin culture, she has helped YouTube spotlight many popular artists in the region. Her leadership has resulted in significant growth for YouTube in Latin America. Sandra holds a bachelor's degree in Mathematics and executive education from MIT and Stanford. For six years, 2017-2022, Sandra was recognized in Billboard’s Latin Power Players List and in the last five years, 2021-2025, She was recognized in Billboard's International Power Play List. In 2025 Sandra was included in the select global list of Women in Music.

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Informações:

What’s New About the Export of Brazilian Music

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Soundbeats II
16:00 - 16:45

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TICKETS
IT WAS HISTORIC!
The year 2025 was the biggest edition ever: six days of creativity, innovation and transformative connections. We brought together influential voices from Brazil and the world in a vibrant environment of exchange, learning and opportunities.

Our sincere thanks to the audience, speakers, players and mentors. And, of course, to Petrobras, who believed in this idea from day one; to our co-sponsors Light and C&A; to the supporters and all the media and content partners who make Rio2C the largest creativity meeting in Latin America.

Sales for 2026 will open soon.
BUSINESS
- Access to the 6 days of the event
- Access to the content rooms
- Access to the Business Hall
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to the VIP Business area with buffet (from May 27th to 30th - 2025)
- Preferential entry to the content rooms
- Scheduling in meeting rooms
- Access to experiences and gastronomy
R$3.900,00
Buy
INDUSTRY
Networking and opportunity to do business in the audiovisual sector.
- Access to the 6 days of the event.
- Access to the content rooms.
- Access to the Business Hall.
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to experiences and gastronomy
R$3.000,00
Buy
CREATOR
For the restless brilliant minds who are always creating and recreating.
 - Access to the 6 days of the event
- Access to the content rooms
- REGISTRATIONS CLOSED
Right to register for Picthing Talent, Pitching Show, Startup Pitching, Music Business Rounds (CNPJs and CPFs).
- Right to register for mentoring, workshops and masterclasses.
- Access to experiences and gastronomy

R$1.500,00
Buy
PRE SALE
DAYPASS
One day to spark your creativity.
- Access to 1 day of the event
- Access to content rooms
- Access to experiences and gastronomy
R$700,00
Buy
FESTIVALIA
Connects young people with leading companies and executives in the creative industry.
- Access to 1 of the event days on the weekend (31/05 or 01/06)
- Access to 21 content rooms
- Access to experiences and gastronomy
R$150,00
Buy
OFFICIAL TECHNOLOGY PARTNER