Cris Falcão

Cris Falcão is the Managing Director of Artist and Label Strategy and GM Latin for Virgin Music Group. In January 2020, she led the expansion of Ingrooves into Brazil, starting with GR6, the largest funk label in the country. Five years later, the client list in Brazil exceeds 150 labels and artists. Graduated in Economics with an MBA in Marketing, Falcão began her career in the financial market and became a specialist in copyright management. In 2018, she founded Cada Instante and, in 2019, led the Brazilian chapter of the NGO Women in Music. She also teaches music business courses and mentors non-profit projects.