Luciana Batista
President (Brazil and the South Cone)
The Coca-Cola Company
Leading Coca-Cola Brazil and the Southern Cone since 2023, Luciana Staciarini Batista is the first woman in over 80 years of the brand's presence in the region to hold the position of President, overseeing Argentina, Bolivia, Chile, Uruguay, Paraguay, and Brazil—the latter being the Company’s fourth-largest market worldwide. Luciana holds a degree in Business Administration from USP, with an extension in International Business from the European School of Economics (Italy) and an MBA from INSEAD (France/Singapore).