Sara Loiola

Director / President

ABRAFIN

Sara Loiola is from Bahia (Brazil) and is based in Brasília. She is a music curator, cultural manager, and is currently the President of ABRAFIN (Brazilian Association of Independent Festivals). She is also the Director of Aruwá Produções and the creator of two music festivals: Yalodê (an international festival of black female singers) and Rojão de Brasília (a traditional Brazilian music festival with a focus on “forró”). She has been working in the music market for 18 years.

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Informações:

Pitching Show - Yan Paiva

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Rio2C Stage

18:00 - 18:30

Pitching Show - Mericia

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Rio2C Stage

19:00 - 19:30

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TICKETS

IT WAS HISTORIC!

The year 2025 was the biggest edition ever: six days of creativity, innovation and transformative connections. We brought together influential voices from Brazil and the world in a vibrant environment of exchange, learning and opportunities.

Our sincere thanks to the audience, speakers, players and mentors. And, of course, to Petrobras, who believed in this idea from day one; to our co-sponsors Light and C&A; to the supporters and all the media and content partners who make Rio2C the largest creativity meeting in Latin America.

Sales for 2026 will open soon.

BUSINESS

- Access to the 6 days of the event
- Access to the content rooms
- Access to the Business Hall
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to the VIP Business area with buffet (from May 27th to 30th - 2025)
- Preferential entry to the content rooms
- Scheduling in meeting rooms
- Access to experiences and gastronomy

R$3.900,00

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INDUSTRY

Networking and opportunity to do business in the audiovisual sector.

- Access to the 6 days of the event.
- Access to the content rooms.
- Access to the Business Hall.
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to experiences and gastronomy

R$3.000,00

Buy

CREATOR

For the restless brilliant minds who are always creating and recreating.

- Access to the 6 days of the event
- Access to the content rooms
- REGISTRATIONS CLOSED
Right to register for Picthing Talent, Pitching Show, Startup Pitching, Music Business Rounds (CNPJs and CPFs).
- Right to register for mentoring, workshops and masterclasses.
- Access to experiences and gastronomy 

R$1.500,00

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PRE SALE

DAYPASS

One day to spark your creativity.

- Access to 1 day of the event
- Access to content rooms
- Access to experiences and gastronomy

R$700,00

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FESTIVALIA

Connects young people with leading companies and executives in the creative industry.

- Access to 1 of the event days on the weekend (31/05 or 01/06)
- Access to 21 content rooms
- Access to experiences and gastronomy

R$150,00

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Compare and buy tickets

Sara Loiola

event

Pitching Show - Yan Paiva

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Pitching Show - Mericia

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Public Policies for Music Circulation

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Pitching Show - Papôla

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Pitching Show - Forró da Taylor

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FIMM - Ibero-American Forum of Music Markets - Exclusive for Invited Guests

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FIMM - Ibero-American Forum of Music Markets - Exclusive to invited guests

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FIMM - Ibero-American Forum of Music Markets - Exclusive for invited guests

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FIMM - Ibero-American Forum of Music Markets - Exclusive for invited guests

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FIMM - Ibero-American Forum of Music Markets - Exclusive for invited guests

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