Michel Alcoforado

Fundador

Consumoteca Pesquisa de Mercado Ltda.

Anthropologist PH.D, PhD in Consumer Anthropology with specialization at the University of British Columbia, Canada. He also has an MBA from the Berlin of Creative Leadership, in Germany, a postgraduate degree in Integrated Communication, from ESPM, and another in Brand Luxury Management, from the London College of Fashion. He is co-founder of Grupo Consumoteca, as well as a writer, speaker and columnist for CBN and UOL. He hosts the CAOScast podcast and has been searching for a great theory to change the world for more than 15 years, using anthropology to understand behaviors and open paths for innovation.

event

Informações:

Everything You Need To Know About The Attention Economy

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House of Brands

12:15 - 13:15

Readers of Time with Daniela Arrais, MM Izidoro and Michel Alcoforado

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Future.U

14:00 - 15:00

Palestrantes Relacionados

TICKETS

IT WAS HISTORIC!

The year 2025 was the biggest edition ever: six days of creativity, innovation and transformative connections. We brought together influential voices from Brazil and the world in a vibrant environment of exchange, learning and opportunities.

Our sincere thanks to the audience, speakers, players and mentors. And, of course, to Petrobras, who believed in this idea from day one; to our co-sponsors Light and C&A; to the supporters and all the media and content partners who make Rio2C the largest creativity meeting in Latin America.

Sales for 2026 will open soon.

BUSINESS

- Access to the 6 days of the event
- Access to the content rooms
- Access to the Business Hall
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to the VIP Business area with buffet (from May 27th to 30th - 2025)
- Preferential entry to the content rooms
- Scheduling in meeting rooms
- Access to experiences and gastronomy

R$3.900,00

Buy

INDUSTRY

Networking and opportunity to do business in the audiovisual sector.

- Access to the 6 days of the event.
- Access to the content rooms.
- Access to the Business Hall.
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to experiences and gastronomy

R$3.000,00

Buy

CREATOR

For the restless brilliant minds who are always creating and recreating.

- Access to the 6 days of the event
- Access to the content rooms
- REGISTRATIONS CLOSED
Right to register for Picthing Talent, Pitching Show, Startup Pitching, Music Business Rounds (CNPJs and CPFs).
- Right to register for mentoring, workshops and masterclasses.
- Access to experiences and gastronomy 

R$1.500,00

Buy

PRE SALE

DAYPASS

One day to spark your creativity.

- Access to 1 day of the event
- Access to content rooms
- Access to experiences and gastronomy

R$700,00

Buy

FESTIVALIA

Connects young people with leading companies and executives in the creative industry.

- Access to 1 of the event days on the weekend (31/05 or 01/06)
- Access to 21 content rooms
- Access to experiences and gastronomy

R$150,00