Eduardo Vieira
Chief Marketing and Communications
SoftBank
Eduardo Vieira is the Chief Marketing & Communications officer for Latin America at SoftBank, the world's largest technology investment fund. Since arriving in LatAm in 2019, SoftBank has invested US$8 billion in some of the most important companies in the region's innovation ecosystem, such as Nubank, Inter & Co, QuintoAndar, VTEX, Wellhub, Rappi, Loggi, Unico, Kavak and Petlove, among others. Prior to joining SoftBank, Vieira was a partner at Esfera Brasil and the WPP group, CEO for Latin America at H+K Strategies and Ogilvy PR agencies, and founder of Ideal agency. He is one of the pioneers of the Internet, having covered the global innovation industry since 1994.
event
28/06/2025
Informações:
Even The Funds Are Saying: Balance Between Branding And Performance Is Key
location_on
House of Brands
15:30 - 16:30