Cecília Preto Alexandre
Sr Marketing Director - Mainstream & Economy
Heineken
Cecília Preto Alexandre is an executive with a consolidated and diversified career. With a degree in Business Administration from USP and a Master in Marketing from ESSEC Business School (Cergy, France), she has25 years of experience in large companies in Brazil and abroad. In 2024, she was member of the Cannes jury, honored as a Women to Watch and winner of the APP Garra Trophy. Currently in charge of the Mainstream and Economy brands of the HEINEKEN Group, she has solid skills in strategic management, implementation of commercial initiatives and believes in the power of creativity to achieve solid business results.
event
30/06/2025
Informações:
The Power of Sports: Brands, Influence and Community
location_on
SportsON
14:15 - 15:15