Ana Assis
MARKETING SR MANAGER
MONDELEZ - BIS
Ana Assis is the leader of the iconic Bis brand, where she spearheads strategic marketing and comms initiatives. With over 15 y. of experience in the food industry, she has a proven track record of driving growth for loved brands. Under her guidance, the brand has established new Brand Foundations and Bis has launched successful campaigns that have become benchmarks for connecting with Gen Z. Passionate about creating memorable experiences, Ana believes that Bis plays a pivotal role in sparking irresistible moments of relaxation. At the Rio2C panel, alongside Mari Galindo from Nice House, she will share strategies, challenges, insights, and results from the co-creation between the brand and creators.
event
01/05/2025
Informações:
Brands, Creators And Customized Strategies
location_on
House of Brands
12:15 - 13:15