Rio2C | Palestrante detail EN
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James Lima

VP
ABMI

James Lima, originally from São Paulo, is a historian and journalist. With a solid career in the music industry since the 90s, he started at Continental East West (WMG) before working at Eldorado, Distribuidora Independente Trama, and later founding Brazilmúsica! at Atração Recordings in the physical market. In the digital realm, he was a founding partner of ONErpm, country manager at Believe Digital, consultant at Ditto Music, consultant on the STRM Board and Smart Rights overseeing over 450 independent record labels during this period. He has been instrumental in promoting independent music production for almost three decades, always valuing and providing access to the diversity of Brazilian music.

event

Informações:

Music Startups Pitching

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Creator Square Stage
13:45 - 14:45

Pitching Show - Papôla

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Rio2C Stage
18:00 - 18:30

Pitching Show - Forró da Taylor

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Rio2C Stage
19:00 - 19:30

Pitching Show - Gabriel Gonti

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Rio2C Stage
18:00 - 18:30

Pitching Show - Eloá Puri

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Rio2C Stage
19:00 - 19:30

Palestrantes Relacionados

TICKETS
IT WAS HISTORIC!
The year 2025 was the biggest edition ever: six days of creativity, innovation and transformative connections. We brought together influential voices from Brazil and the world in a vibrant environment of exchange, learning and opportunities.

Our sincere thanks to the audience, speakers, players and mentors. And, of course, to Petrobras, who believed in this idea from day one; to our co-sponsors Light and C&A; to the supporters and all the media and content partners who make Rio2C the largest creativity meeting in Latin America.

Sales for 2026 will open soon.
BUSINESS
- Access to the 6 days of the event
- Access to the content rooms
- Access to the Business Hall
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to the VIP Business area with buffet (from May 27th to 30th - 2025)
- Preferential entry to the content rooms
- Scheduling in meeting rooms
- Access to experiences and gastronomy
R$3.900,00
Buy
INDUSTRY
Networking and opportunity to do business in the audiovisual sector.
- Access to the 6 days of the event.
- Access to the content rooms.
- Access to the Business Hall.
- REGISTRATIONS CLOSED
Right to register for the Audiovisual Business Roundtables and Pitching Industry (CNPJs).
- REGISTRATIONS CLOSED
Right to register for the Picthings Talent, Startups, Editorial and Pitching Show, and Music Roundtables (CNPJs and CPFs).
- Right to register for mentoring, workshops, masterclasses and one2many.
- Access to experiences and gastronomy
R$3.000,00
Buy
CREATOR
For the restless brilliant minds who are always creating and recreating.
 - Access to the 6 days of the event
- Access to the content rooms
- REGISTRATIONS CLOSED
Right to register for Picthing Talent, Pitching Show, Startup Pitching, Music Business Rounds (CNPJs and CPFs).
- Right to register for mentoring, workshops and masterclasses.
- Access to experiences and gastronomy

R$1.500,00
Buy
PRE SALE
DAYPASS
One day to spark your creativity.
- Access to 1 day of the event
- Access to content rooms
- Access to experiences and gastronomy
R$700,00
Buy
FESTIVALIA
Connects young people with leading companies and executives in the creative industry.
- Access to 1 of the event days on the weekend (31/05 or 01/06)
- Access to 21 content rooms
- Access to experiences and gastronomy
R$150,00
Buy
OFFICIAL TECHNOLOGY PARTNER