Felipe Martinez

Head of LATAM - Music marketing specialist


07/06/2024 07/06/2024

Inovação Música

Soundbeats Experience Talks - Creator Square

Based in Copenhagen, but working exclusively in “Trigger Markets” in Latin America & South East Asia, Stellar Trigger has worked on digital TikTok campaigning such as Miley Cyrus, Billie Eilish, Karol G, Xavi and many more artists. Felipe Martinez has been working to re-imagine and challenge traditional music marketing, with a principal focus on targeting ‘high-quality’ music fans with culturally and age relevant content in cities like Mexico city, Bogota, Sao Paulo, Santiago, Lima and Buenos Aires. This has proven to be a winning formula. Felipe has been recently involved in the breakthrough of the Mexican emerging artist Xavi scoring N1 in Global charts for more than 30 days with "La Diabla."