Guilherme Arruda
Diretor de Marketing Senior, América do Sul
General Motors
With over two decades of expertise, Guilherme boasts a rich background in leading business development, marketing, and sales across esteemed companies such as Google, GM, Telefonica, and others. His distinguished career is underscored by a proven ability to navigate diverse industries, including automotive, retail, technology, consumer goods and advertising agencies, effectively driving business objectives while driving digital transformation. At GM, Guilherme assumes the role of Sr Marketing Director, spearheading a comprehensive array of responsibilities across brand and retail, social, events, media, CRM, and digital platforms within the South America region.
