Creative Strategy Director
Unboxing Gen Z: construção de narrativa para e pela geração Z
Sandra Lehner is an award-winning Creative Strategy Director, currently based in Los Angeles, USA. With over 13 years of experience working in both, the entertainment and advertising industry, she is an expert in: content strategy, creative development, social production, and distribution partnerships. Sandra is a frequent speaker at international conferences, such as MIPCOM, judges web series and interactive TV festivals, including the Interactive Emmys & Rose d’Or Awards, and blogs regularly for industry blogs MIPBLOG & Branded Entertainment Online. She has worked with brands, TV networks, production companies, and agencies on creative strategies, interactive storytelling, and brand integrations.