More than aesthetics, fashion is language, identity, culture, and business. The Fashion System Summit, an unprecedented partnership between Rio2C and IARA, brings together leading names from the national and international fashion system to think about fashion in a systemic and collective way, discussing the movements redefining its structure and influence on social behavior, economy, and culture.
Fashion for those who truly understand it.
Fashion is more than aesthetics – it is language, identity and one of the most powerful vectors of culture and business in the world. In the current scenario, new communication technologies and digital narratives redefine the way we construct our image, project desires and set trends.
The Summit Fashion System, an unprecedented partnership between Rio2C and Iara, proposes a strategic meeting to discuss the impact of these transformations on fashion as a system and its intersection with the audiovisual market.
Bringing together big names from the national and international market, we explore how technology, image and desire converge to shape the present and future of fashion, influencing everything from individual behavior to the global economy.
