Rio2C is Latin America’s leading event in creativity and innovation. From its first edition, the event was an instant global market highlight, taking up the mantle from RioContentMarket – the region’s primary platform for audiovisual sector debates, trends and business opportunities since 2010.
Over the past eight years, more than 38,000 industry professionals from 36 countries have participated in the event, including digital media, broadcasting and mobile executives, programmers, advertising executives, distributors, creatives, producers and content buyers.
RioContentMarket’s global creative community has now expanded to embrace the Innovation and Music markets, promoting content as the core of the creative industries. As Rio2C, the event fulfills its potential to connect professionals from across the industry spectrum to celebrate the present and reinvent the future.
Human evolution is powered by creative capacity. Creativity provokes unique and original concepts, which in turn generates new wisdom to that fills in gaps in our knowledge. In an increasingly competitive and challenging market, creativity sets you apart from the crowd. Together, creative minds go even further – Rio2C is the catalyst for truly transformative encounters.
Revamping how we see ourselves and the world. Developing more efficient, economical and sustainable methods. As technological ruptures happen in quick succession, innovation is the buzzword du jour. With the future getting ever closer, at Rio2C we innovate in the present tense.